BECOME A CORPORATE PARTNER
Produced by H.E.L.P. as a signature event of the City of Dallas MLK Celebration, the Parade brings together families, schools, businesses, faith communities, civic organizations, and community groups from across Dallas. Your partnership helps H.E.L.P. present a safe, inspiring, and high-quality celebration while supporting scholarships, youth leadership, community outreach, and year-round service initiatives. Join us as a 2027 corporate partner and demonstrate your organization’s commitment to honoring Dr. King’s legacy and strengthening the Dallas community.
Corporate Partnership Levels
You can purchase your Corporate Partnership package online on this page. Or, if you wish to pay for your Sponsorship via check, please make checks payable to H.E.L.P. and mail to:
HOPE ENCOURAGE LOVE PROTECT
400 N. Ervay St., #133054
Dallas, Texas 75313
Please include “MLKDallasParade” on the memo line.
We also welcome in-kind donations; please call 469-592-1388. Thank you for your support!
CORPORATE PARTNERSHIP LEVELS & BENEFITS
BECOME A PRESENTING PARTNER — $30,000
EVENT ADVERTISING BENEFITS:
- Logo recognition on website with 100-word written statement.
- Company logo displayed at Parade
- Association in radio and TV advertisements
- Association and logo presentation on posters and flyers
- Title association with digital advertisements
ON-SITE EXPOSURE BENEFITS:
- One table for 10 guests at the 2026 MLK Scholarship & Award Gala
- Two (2) decorated floats in Parade
- Elite Parade placement in line
- Logo spotlighted on 20 banners (3’x5′) along Parade route
- 3 Parade entry fees waived — opportunity for maximum exposure of your organization being featured in the parade
- Forty-five (45) VIP seating passes for the Parade — reserved access to the exclusive grandstand seating area for premium parade viewing
- Present the H.E.L.P. MLK Parade Scholarship Award to winning students 🎓
PUBLIC RELATIONS BENEFITS:
- Organization included in press releases
- Association with all H.E.L.P Community Special Events for 2026
BECOME A LEGACY PARTNER — $15,000
EVENT ADVERTISING BENEFITS:
- Logo recognition on website with 50-word written statement
- Company logo displayed at Parade
- Association in radio and TV advertisements
- Association and logo presentation on posters and flyers
ON-SITE EXPOSURE BENEFITS:
- One decorated float in Parade
- Preferred Placement in line-up (First quarter of the parade line-up)
- Logo spotlighted on ten banners/posters (3’x5’) along Parade route
- Two Parade entry fees waived— opportunity for maximum exposure of your organization
- Thirty-five VIP seating passes for the Parade
PUBLIC RELATIONS BENEFITS:
- Organization included in press releases
- Association with all H.E.L.P Community Special Events for 2026
BECOME A UNITY PARTNER — $10,000
EVENT ADVERTISING BENEFITS:
- Logo recognition on website with 50-word written statement
- Company logo displayed at Parade
- Association in radio and TV advertisements
- Association and logo presentation on posters and flyers
ON-SITE EXPOSURE BENEFITS:
- One decorated float in Parade
- Priority Parade placement in line-up (Position: Early-to-mid parade line-up)
- Logo spotlighted on ten banners/posters (3’x5’) along Parade route
- Two Parade entry fees waived— opportunity for maximum exposure of your organization
- Twenty-five VIP seating passes for the Parade
PUBLIC RELATIONS BENEFITS:
- Organization included in press releases
- Association with all H.E.L.P Community Special Events for 2026
BECOME A COMMUNITY IMPACT PARTNER — $5,000
EVENT ADVERTISING BENEFITS:
- Logo recognition on website with 20-word written statement
- Company logo displayed at Parade
- Association and logo presentation on posters and flyers
ON-SITE EXPOSURE BENEFITS:
- Priority Placement (mid-line)
- One Parade entry fee waived— opportunity for maximum exposure of your organization
- Fifteen VIP seating passes for the Parade
BECOME A COMMUNITY PARTNER — $2,500
EVENT ADVERTISING BENEFITS:
- Logo recognition on website with 20-word written statement
ON-SITE EXPOSURE BENEFITS:
- One Parade entry fee waived-opportunity for maximum exposure of your organization
- Ten VIP seating passes for the Parade
BECOME A SUPPORTING PARTNER — $1,000
EVENT ADVERTISING BENEFITS:
- Logo recognition on website
ON-SITE EXPOSURE BENEFITS:
- One Parade entry fee waived-opportunity for maximum exposure of your organization
- Five VIP seating passes for the Parade